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My Success Story

In 1990 Mitch Goldstone, president and CEO of Irvine, Calif.-based and 30 Minute Photos Etc., began purchasing the largest-sized display ads for their photo finishing category with several of the larger phone companies’ Yellow Pages services.

In August 2007, Goldstone noticed his usual ad which had run for 17 years, was not in one of the newly published directories. He alerted the company to the mistake and months later he received a letter of apology; but since Goldstone had signed a contract that absolved the company of publishing errors, he had no recourse for action.

This error created other problems for him: “Not only was I going to have to wait until next August to see my ad since the directory was already published, but without it, I looked like I was out of business. This is detrimental not only to potential customers, but to the industry and my competitors.”

In October 2007, Goldstone decided to look into online local search advertising. He had been hearing about how local search providers can geographically target a business’s message to local customers conducting online searches. Local search providers use keywords and search phrases to attract local customers to a company’s website by delivering results that are relevant to the company’s geographic region. They also provide free or paid listings that can be quickly updated unlike traditional Yellow Pages directories which are updated annually.

“My business continues to grow and change and we are always adding new products and specials,” said Goldstone. “Having the ability to quickly update my information when it changes, and reach customers in my area with my message, got me very excited about trying local search.” According to global Internet information provider, comScore, Inc., 47 percent of local searchers visited a local merchant as a result of their online search.

“Having the ability to quickly update my information when it changes, and reach customers in my area with my message, got me very excited about trying local search.”

“Within just a couple of weeks after placing my ad with, the phone started ringing and hasn’t stopped since. I’m getting at least 10 calls per day from customers who have found me on I can’t believe how easy it was to get started!”

In early November, Goldstone placed his first ad on “Within just a couple of weeks after placing my ad with, the phone started ringing and hasn’t stopped since. I’m getting at least 10 calls per day from customers who have found me on I can’t believe how easy it was to get started!”

Goldstone is utilizing’s Local Promote™ advertising program for his advertising needs. Local Promote provides an easy and cost effective way for businesses to guarantee that their listing will appear at the top of the search results page in a specified category and region. The annual subscription service allows businesses to reach targeted consumers already searching for their products and services online.

“Local Promote offers businesses an affordable, alternative advertising solution that guarantees their listing will appear at the top of search results”

“Local Promote offers businesses an affordable, alternative advertising solution that guarantees their listing will appear at the top of search results,” said Jennifer Black, vice president of marketing. “Local Promote businesses are screened to confirm that they are in good standing with the Better Business Bureau to ensure an exceptional experience for users. Local Promote is also considerably less expensive than competitive ad programs and offers great value for businesses wishing to target local consumers.”

For 17 years Goldstone placed ads in traditional Yellow Pages directories, but never got the response or the results he is getting with his local search ads. “I should have been doing this years’ ago. When I look back now, I realize that I just advertised in the Yellow Pages’ directories more out of habit and not results. I was just like any other small business out there looking for a way to get my business noticed and didn’t know of another way.”

Goldstone continues to track his local customer leads, which are growing as a result of his relationship with “Not only is connecting my business with new customers, they’re helping me build my business. The return on investment is incredible. I’m getting the exposure I never received with my traditional Yellow Pages ad and it’s costing me half the money.”

For over 17 years, Goldstone’s two businesses, and 30 Minute Photos have attracted nationwide customers. But he says attracting local customers requires a different strategy. “To survive as a small business, you need to reach local customers in your neighborhood. And to do this, you need a geographically focused strategy. helped me develop my strategy by reaching out to potential customers using local search. I’m really excited about the future and feel at peace knowing that will be right along side me as I grow my business into the future.”


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Unlimited Advantix – APS Film Scanning Just $4.98 Each Roll: (Save 50%) How Can I View My APS Advantix Film on the Computer?

Just $4.98 per
roll to CD With Copy
of this Notice
Now is the perfect time to have all your APS film cartridges professionally scanned and digitally preserved as jpeg files

Although APS (Advanced Photo System) film is analog, you can easily have it converted to digital images and stored on your computer. are experts in professionally preserving, photos, slides and film, which includes APS film formats.  
Save 50% on all
APS film scanning


  • Pay just $4.98 to scan previously developed 25 or 40 exposure APS film cartridges to jpeg digital files. provides same day service and archives up to 6 rolls of film onto one CD and you also get a free index print to organize your files. (Regular rate is $9.95)              

  • If you have boxes of Kodak Advantix and other brand APS film, this is the ideal time to have everything digitally scanned for this low price.
  • Includes color and density corrections
  • Kodak Digital Ice Software enhancements for color APS film
  • Same day scanning service applies.
  • Your APS film negatives are scanned at 2000 dpi which outputs at 500dpi @ 4×6 (2000×3000 pixels, or 6MP)
To validate and order:  Click on this order form to print and include with your order. Mail to for same day service. *You must include a copy of this blog posting to validate this 50% discount. Pay just $4.98 per roll of previously developed APS film to disc. No limit. We archive about 5-6 rolls of film per disc. Save 50%. This 50% discount applies only to APS film scanning to disc. Cannot be applied to prior order – you pay return S&H.. Use our 24/7 Live Support help desk to instantly answer any questions. Not applicable for regular film, slide print scanning or any other service; just valid for APS film scanning to CD only.
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Shutterfly says 84 percent of brides-to-be plan to hire pro photographers, according to survey



Shutterfly Inc., Redwood City, Calif., an Internet-based social expression and personal publishing service, announced the results of a nationwide survey to help brides of all ages capture, share, and preserve wedding day memories. Not surprisingly, 84 percent of brides-to-be plan to hire a professional photographer for their wedding, according to a survey conducted for Shutterfly by MH Inc. According to the survey, selecting the right photographer was one of the most stressful parts of the wedding planning.

  “Our customers tell us that choosing a trusted wedding photographer can be difficult, so we have devoted a section of our newly launched Wedding Inspiration Center specifically to help guide brides through this decision process,” said Kathryn Olson, chief marketing officer of Shutterfly. For tips on using photos creatively, there’s More information on Shutterfly’s new wedding products can be found at

  Additional information from the recent survey of Shutterfly brides includes:

  • 74 percent of respondents were happy they created a list of desired shots with their photographer prior to the wedding.
  • 60 percent of brides acquired the digital rights to their photos so they could use them online for sharing or making different photo gifts later.
  • More than 520 brides nationwide reported the “Not to Be Missed” photograph was a full-body, outdoor, color photo featuring just the couple, and they wanted it to be candid.
  • Brides, ages 18-24, preferred non-traditional touches such as close-ups (versus full-body photos) and black-and-white prints (versus color prints).
  • 40 percent of brides surveyed created photo thank-you notes from wedding shots.
  • 40 percent of brides, ages 18-24, created items like photo jewelry and keepsake boxes from their wedding photos.
  • 60 percent of brides, ages 18-24, shared their photos online using services like Shutterfly Share.

[source: PMA Newsline]

KODAK Gallery and Slide Team Up, Making it Easy for People to Use Gallery Photos on Social Networks

KODAK Gallery and Slide, Inc., today announced a new service that enables Gallerys 60 million members to seamlessly showcase their Gallery photos on their favorite social networks using Slides portable Slideshow product. With a combined Web audience of more than 200 million, the partnership brings together the worlds largest online photo service and personal media company.

Starting today, KODAK Gallery members will be able to transform their Gallery photos into portable slideshows with music and share them widely on the Web, including popular social networks and blog sites MySpace and Blogger. The co-branded service, located at, is the first phase of a deeper Slideshow product integration that will be rolled out throughout the year.

KODAK Gallery is committed to making it easy for our 60 million members to share their stories anywhere, whether its through photo gifts, on or on social networks, said Madhav Mehra, chief operating officer and vice president of product marketing and management, KODAK Gallery. We partnered with Slide because theyre pioneers in turning photos into tools for self expression and storytelling on social networks. Were very excited that we can extend all the great sharing benefits of the Gallery to include this new product.

Heres how the service works:

1) Go to to view and choose Gallery photos

2) Personalize Slideshows with frames, backgrounds, music and other features

3) Share on MySpace or other social networks with one click

Slides mission has always been about helping people express themselves through shared media across the Web, said Keith Rabois, vice president of strategy and business development at Slide. Kodak is well-known as an imaging innovator. Were excited to partner with such an amazing brand to enable their members to share their pictures more broadly. Adds Millions of Historical Newspapers to Its Collection announced today a new partnership with SmallTownPapers, Inc. that will add millions of pages of historical newspapers to the site. With over 28 million images of original documents already on, the historical newspapers will prove to be a valuable addition, providing a unique view of our nations history.

After using, SmallTownPapers President Paul Jeffko quickly realized the two companies had a natural synergy. Our unique and exclusive small-town newspaper content is a boon for any researcher, and with providing high quality viewing, printing, and downloading, visitors are going to discover a new dimension and relevance to online history and genealogy research.

Unlike many of the major newspapers, small town newspapers give a glimpse into what day-to-day life was like for many Americans during that time. Visitors can browse articles of local news content, historic photos, and birth, marriage, and obituary announcements. The image viewer on enables visitors to see images of the newspapers exactly as they were printed, dating back to the mid-19th century.

These newspapers can be found in other places, but what makes so different is the social networking component we offer, explains Russ Wilding, CEO of Social networking isnt just for young people on MySpace or Facebook anymore. People of all ages with different interests, including history, are now interacting with each other on the internet. has created an engaging and fun experience with content like historical newspapers, that enables people to discuss their discoveries with others.

Visit to access free samples of these newspapers and to see what Footnote members have contributed.

PENTAX Optio W60 Waterproof Digital Camera Shoots Deeper, Wider and at Colder Temps

PENTAX Imaging Company has announced the PENTAX Optio W60 compact digital camera. Lightweight and fully waterproof, the Optio W60 features 10 megapixels and a 5X zoom lens with 28mm wide-angle capability. The enhanced design of the Optio W60 allows the camera to operate up to 13 feet underwater for two hours and at extreme temperatures well below freezing.

Perfect for photography in adventurous as well as everyday settings, the 5X optical zoom refraction lens never protrudes from the Optio W60, yet it covers focal lengths from 5mm to 25mm (approximately 28mm to 140mm in 35mm format). This range allows the camera to capture a wide variety of scenes including expansive landscapes, architecture, and group photos in confined spaces as well as close-up telephoto shots of subjects. A Digital Wide function merges two shots into one image for ultra-wide-angle image capture (equivalent to a focal length of 21mm in 35mm format).

The Optio W60 also accompanies users to new aquatic depths. With improved design and construction of the shutter button and controls, as well as reinforced, airtight joints, the Optio W60 allows underwater photography up to 30 percent deeper than previous PENTAX waterproof models. In addition to the JIS Class 8 waterproofing standard, the camera is JIS Class 5 dustproof against dirt, sand and dust and operates in extreme temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius).

Other important features and modes of the PENTAX Optio W60 include a High-Quality Movie mode with HD resolution up to 1280 x 720 pixels (comparable to a 720p HDTV) as well as Auto Picture mode, fast Face Recognition, Smile Capture, Blink Detection, an Underwater Movie mode, High Sensitivity Digital SR mode that automatically adjusts the sensitivity up to ISO 6400, and an LCD monitor with a 170 degree wide-angle view and Anti-Reflection coating to reduce glare.

A perfect companion for indoor and outdoor enthusiasts, the PENTAX Optio W60 performs well during winter and summer activities as well as in and around water and sand. The PENTAX Optio W60 will be available in July 2008 for US $329.95 in a choice of two colors: Ocean Blue and Silver. More information is available here: