Shutterfly says 84 percent of brides-to-be plan to hire pro photographers, according to survey



Shutterfly Inc., Redwood City, Calif., an Internet-based social expression and personal publishing service, announced the results of a nationwide survey to help brides of all ages capture, share, and preserve wedding day memories. Not surprisingly, 84 percent of brides-to-be plan to hire a professional photographer for their wedding, according to a survey conducted for Shutterfly by MH Inc. According to the survey, selecting the right photographer was one of the most stressful parts of the wedding planning.

  “Our customers tell us that choosing a trusted wedding photographer can be difficult, so we have devoted a section of our newly launched Wedding Inspiration Center specifically to help guide brides through this decision process,” said Kathryn Olson, chief marketing officer of Shutterfly. For tips on using photos creatively, there’s More information on Shutterfly’s new wedding products can be found at

  Additional information from the recent survey of Shutterfly brides includes:

  • 74 percent of respondents were happy they created a list of desired shots with their photographer prior to the wedding.
  • 60 percent of brides acquired the digital rights to their photos so they could use them online for sharing or making different photo gifts later.
  • More than 520 brides nationwide reported the “Not to Be Missed” photograph was a full-body, outdoor, color photo featuring just the couple, and they wanted it to be candid.
  • Brides, ages 18-24, preferred non-traditional touches such as close-ups (versus full-body photos) and black-and-white prints (versus color prints).
  • 40 percent of brides surveyed created photo thank-you notes from wedding shots.
  • 40 percent of brides, ages 18-24, created items like photo jewelry and keepsake boxes from their wedding photos.
  • 60 percent of brides, ages 18-24, shared their photos online using services like Shutterfly Share.

[source: PMA Newsline]


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