How to Reinvent the Photo Industry

 Thanks to New York Times reporter, Sarah Lyall (@SarahLyall) for her August 1st front page profile on Ryanair CEO, Michael O’Leary. The smart lessons make for a Harvard case study on how every industry must refocus how they operate and manage growth. This month, Delta Air Lines is profiling ScanMyPhotos.com in Delta Sky, it’s in-flight magazine, so there is a connection between us and the airlines. Neraly 15-million worldwide passengers will read this “Editors’ Pick profile.

Just like the transportation business, the photo industry is ripe with failures. Rather than fuel being the transending inconvenience, for us it is technology and the transition from film to digital that has burdened our business. It is possible, and we proved it, about how to instantly reinvent the photo imaging industry; it took us 19-years, but the results are now transparent.

Mr. O’Leary’s message is a salutable model for every business. To reinvigorate and reengage customers requires a new approach. Pricing, technology and instant service is paramount and augments an uncompromising commitment to professional quality. Just as travelers want to safely arrive at their destination and not pay a premium price, ScanMyPhotos.com has equally pioneered a new way of thinking about pictures.

There are 3.5 trillion analog photos tucked away in shoe boxes. These fading memories must be shared, preserved and repurposed for today’s all-digital computer world.

For Mr. O’Leary, it went as far as charging for in-flight lavatory use. When asked what happens if “the plane were stricken by some nasty, effluent illness, like food poisoning? A snorting noise wafted over from the chair where Mr. O’Leary was sitting. “We don’t serve enough food for everybody to get food poisoning,” he said.”

At ScanMyPhotos.com, we recognized that millions of domestic and international picture-takers also want no-frills service, but, Ritz Carlton-like service. The KODAK slogan is “you press the button, we do the rest” and that too has been our principle motto. We provide the basics, plus a menu of hundreds of other ways to share and save photo memories. Once the images are digitized, we provide the magic that enables consumers to jettison how they historically thought about pictures; especially those memories from decades and generations of favored photographs.

There is a flourishing opportunity to recast how the photo imaging industry thinks about pictures. At the forefront is ScanMyPhotos.com, which is constantly using our entrepreneurial might to develop new ways to share and preserve those memories. For a menu of photo products, see

ScanMyPhotos.com

Like Ryanair, since 1990, our business has always had shock value, but in a remarkable way; orders are completed and returned faster than it takes to find your seat on an airplane. It is the magic behind what we do and how we dazzle our customers that has caused such raving reviews, from The New York Times Personal Tech columnist, David Pogue, to the scores of other news profiles. A key value proposition is also our free 24/7 live support help desk to instantly solve most photo imaging questions [give it a try].

The backstage secret: Always trust KODAK technology, it has been a boon to our business. We are even recognized by Web100 as the sixteenth best photography Web site. It is back to the future as tens of millions of analog photo snapshots are instantly being digitized to share and preserve generations of family memories.

There is an urgency to digitize photos, slides and negatives before they fade away. We are the pioneers of super-fast and affordable scanning (less than $50 to scan 1,000 photographic pictures in minutes) by commercializing all types of KODAK technology.

Organizing and sharing photographs has never been simpler or more necessary as thousands of new iPhone, Internet and retail photo lab applications are driving demand to revisit pictures. Photo scanning is reinventing and growing the entire photo imaging category and we are honored to play a key role. Because of our international stature, the company regularly travels the world in our quest to educate and invent new growth opportunities. During the next few months, we will traveling to Italy, Greece, Egypt, Germany, New Zealand and Australia. The company has been a longtime and active member of the Photo Marketing Association for nearly twenty-years.

By solving the biggest problem in photography, bulk photo scanning is fast, effortless and affordable. Send your photos, or order online the prepaid, fill-the-box service that holds about 2,000 photos from ScanMyPhotos.com which includes same day service and completely free shipping for just $124.95 (buy two boxes and the third is free).

Scanning is also revitalizing the entire photo imaging category. Once pictures are digitized, consumers are ordering reprints, giant collage enlargements, custom photo greeting cards, photo albums and dozens of other products online at ScanMyPhotos.com and at its retail photo center, which exclusively promotes KODAK photo kiosks, printed on the new KODAK APEX eco-friendly dry lab system. There are also thousands of independent KODAK photo kiosks located throughout the country and abroad.

Los Angeles Magazine’s “Best of LA” August issue featured ScanMyPhotos.com as “the country’s leading source of quick scans” (p. 113). Nearly 15-million airline passengers will also be reading about ScanMyPhotos.com in the August issue of Delta Sky Magazine, which selected ScanMyPhotos.com for it’s “Lifestyles Editors’ Pick” profile (p 39). Learn more from our hundreds of blog postings at Tales from the World of Photo Scanning and on Twitter.

ScanMyPhotos.com International is a division of 30 Minute Photos Etc., founded in 1990 by Mitch Goldstone and Carl Berman.

Pictures are everything, we make yours last a lifetime and more. Thank you for trusting us to help preserve and share your memories.

Mitch Goldstone
President & CEO
ScanMyPhotos.com

 

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Delta Sky Magazine’s “Editors’ Pick” Profiles ScanMyPhotos.com

The business and lifestyle publication, Delta Sky Magazine is read by millions of airline passengers around the world. In August, Sky is profiling ScanMyPhotos.com as it’s Editors’ Pick,” See link.

More info: ScanMyPhotos.com

 

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Best of LA: ScanMyPhotos.com Selected for “Our Favorite Things!”

 

 

Thanks to the editors at Los Angeles Magazine (August edition) for profiling ScanMyPhotos.com as one of your favorite things.

THE BEST OF LA 2009


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Overview of The Best of LA: Reporting for Best of L.A. involves lurking and surreptitious note taking. It requires undercover visits to spas and bars, blind tasting carrot cakes from 15 bakeries, and investigating fishing holes. For the past few months we (34 reporters in all) roamed the city—sampling, questioning, comparing, debating. The results are in: We have determined the best cheese plate, children’s theater, ethnic vegan restaurant, and beach for novice surfers. We discovered that best doesn’t always mean most expensive. Accolades this year go to a cheap brow job, a Laundromat, a tuna melt, and jewelry under $300. So kick back and enjoy the fruits of our fun labors.

ScanMyPhotos.com

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A KODAK Moment on “The Tonight Show With Conan O’Brien”

[Photo: Jeff Hayzlett sitting in Conan’s seat on the set of the NBC’s “The Tonight Show”]

[Photo: The KODAK family and guests posing for our “15-minutes.” Carl Berman
is 4th from left, Mitch Goldstone 6th from left]
 

[Photo: Mitch Goldstone, president & CEO of ScanMyPhotos.com on the NBC set]

[Photo: Carl and Mitch at Conan’s desk]
 [Photo: Host and amazingly nice guy, Conan O’Brien with Jeff Hayzlett (“the modern day George Eastman” KODAK’s Chief Marketing Officer afterwards on the roof at the Universal Studios set for the KODAK party].
For anyone questioning the power of the KODAK brand, watch this Conan O’Brien video [about 12 minutes in] and the Kodak plug on “The Tonight Show.” In a humorous sketch parodying product placements in TV shows. In the clip, O’Brien is shown demonstrating and endorsing the Kodak M380 digital camera, all the while denying — with tongue firmly in cheek — that this was a paid announcement. The sketch concludes with a voice over from the “NBC legal department” explaining the product placement deal.

And now for a ScanMyPhotos.com connection. We were there. Thanks to Jeff Hayzlett and the KODAK family, Carl and I join in the fun and attended the show and after party. We were cheering from our seats watching it live and then reading all the Tweets throughout the evening and at dinner afterwards to @JeffreyHayzlett raving about the segment.

 

[Photo: Mitch Goldstone and Carl Berman, founders of ScanMyPhotos.com with Mr. O’Brien at the after-party following the taping of Tuesday, July 21st “The Tonight Show.”]  

 

My Dinner with Walter Cronkite

“][Photo: Walter Cronkite and Mitch Goldstone in NYC, April, 2001]
[Photo: Walter Cronkite and Mitch Goldstone in NYC, April, 2002

Back in April, 2002, Carl and I purchased one of those American Express Platinum Card “By Invitation Only” dinner events. We flew to New York City to spend the evening with Walter Cronkite.

Afterwards, I wrote some notes (below) as a memory from the very intimate dinner gathering.
 
As the entire world mourns the loss of this television pioneer, called “The Most Trusted Man in America,” that evening will always be an endearing memory.

Mitch Goldstone
President & CEO
ScanMyPhotos.com

 

Notes from NYC dinner with Betsy and Walter Cronkite (WC) on April 9, 2002 with Mitch Goldstone and Carl Berman.

  • In preparing for our evening with the Cronkite’s, we had carefully prepared not say it. We both practiced and practiced, then when the time came, we both did it anyway; our first words to him were … “we watched you on TV as a little kids.” Oops.
  • We began by first greeting Betsy Cronkite who was most approachable; she mentioned that everyone always first greets and treasures the company of her famous, former CBS News anchor, husband and forgets about her. WC noticed our attention towards her, smiled and we won him over.
  • Great conversation. We even turned it into a sales pitch. He explained that had a digital camera, enjoyed uploading his images to his personal computer, but made prints at home with his home color printer. Imagine “Uncle Walter” making his own prints?
  • We informed him that by uploading his images directly to our company, he could receive Kodak-quality photographic prints and returned the next day via FedEx. [Always the entrepreneur pitching, today our business is has metamorphosed into a much larger company].
  • To paraphrase the evening’s conversation with WC:
  • He loved President Reagan. In the early 1980s, President Reagan was addressing a gathering of teachers. He said that the first civilian to travel aboard the Challenger Space Shuttle will be… a teacher. He had mistakenly remarked that NASA was planning to invite a teacher rather than a journalist to travel into Space. Rather than clarifying the message, NASA politely went with the President’s comments and the rest was history. WC was to have been selected to be aboard that fateful journey.
  • WC said the Middle East was reaching a situation as dangerous as was WWII and opined that we are a few feet from a new world war. Left to Israel and the Palestinians, there would be no effective solution. He said that the Palestinians and Israelis will not yield. There is an arrogance to the U.S. mandate on what should be done. Rather, the U.S. should send troops to sanitize and patrol the borders, with the UN troops involvement. The UN was founded to create stability and world peace. We should put our faith in the UN. The UN should enter the conflict with an international peace-keeping force, with troops from all regions, specifically Arab nations. We’re all in this together and the U.S. should have political courage.
  • After a lengthy discussion on the Middle East, he turned to our waiter and said: “that has taken so much out of me, I’ll have a double.”
  • The future will bring populations to distant planets and one day we will have space cities on the Moon. Five hundred years from now, the most important date will be Americans’ landing on the moon; much like how today we celebrate the discovery of America. WC said that future civilizations will laugh as they explain that in our day it took four days and a flimsy old rocket ship to bring us to the Moon. WC thinks of himself as the world’s greatest time traveler.
  • I asked what person he would have most liked to have interviewed. WC: Adolph Hitler.
  • Although he was hard-of-hearing, he was remarkably friendly and full of humor and stories. When we shared with him from where we reside, he remembered Irvine, Calif. from a profile he did over 30 years-ago when the Boy Scouts of America held a national Jamboree in Irvine and the only thing around, he recollected, were rattle snakes. Irvine today is a modern high-tech residential and business metropolis. [ScanMyPhotos.com is located on Jamboree Parkway, named after that scouting event].

 

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Create Your Own Photo Cards in Seconds

JUST FOR YOU: We just added 100s of new photo greeting card templates so you can instantly design memorable photo cards for every occasion. Our super-fast online ordering is complimented with a super-low rate of as low as 59-cents per card in larger quantities. Best yet, use our free 24/7 live support help desk to assist with your order.

A photo greeting card is a great way to send your customized year-round wishes along with a photograph to your family and friends.

 
Travel, weddings, anniversaries, moving, and dozens of other themed messages are a click away.
 
Each card is 4″x8″, includes a space for your photo and custom text, and ScanMyPhotos.com includes gold foil envelopes with every order. Choose from many different designs as you celebrate the holidays and year-round occasions. Prices are as low as 59¢ per card. It’s fast and easy.  All orders are completed and mailed back, or ready for pickup at our southern California retail photo center the same business day.

Click hereand follow the prompts to create your very own custom ScanMyPhotos.com 4×8″ photo greeting card in seconds. It’s the fewest clicks to card creation on the Internet.

 
 

 

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35mm Slide Scanning


@ScanMyPhotos: Since 1990: Same day, individual hand scanning, color correction of 35mm slides with Kodak Digital Ice at 2000/4000dpi – http://ow.ly/aL2r

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