How to Reinvent the Photo Industry

 Thanks to New York Times reporter, Sarah Lyall (@SarahLyall) for her August 1st front page profile on Ryanair CEO, Michael O’Leary. The smart lessons make for a Harvard case study on how every industry must refocus how they operate and manage growth. This month, Delta Air Lines is profiling in Delta Sky, it’s in-flight magazine, so there is a connection between us and the airlines. Neraly 15-million worldwide passengers will read this “Editors’ Pick profile.

Just like the transportation business, the photo industry is ripe with failures. Rather than fuel being the transending inconvenience, for us it is technology and the transition from film to digital that has burdened our business. It is possible, and we proved it, about how to instantly reinvent the photo imaging industry; it took us 19-years, but the results are now transparent.

Mr. O’Leary’s message is a salutable model for every business. To reinvigorate and reengage customers requires a new approach. Pricing, technology and instant service is paramount and augments an uncompromising commitment to professional quality. Just as travelers want to safely arrive at their destination and not pay a premium price, has equally pioneered a new way of thinking about pictures.

There are 3.5 trillion analog photos tucked away in shoe boxes. These fading memories must be shared, preserved and repurposed for today’s all-digital computer world.

For Mr. O’Leary, it went as far as charging for in-flight lavatory use. When asked what happens if “the plane were stricken by some nasty, effluent illness, like food poisoning? A snorting noise wafted over from the chair where Mr. O’Leary was sitting. “We don’t serve enough food for everybody to get food poisoning,” he said.”

At, we recognized that millions of domestic and international picture-takers also want no-frills service, but, Ritz Carlton-like service. The KODAK slogan is “you press the button, we do the rest” and that too has been our principle motto. We provide the basics, plus a menu of hundreds of other ways to share and save photo memories. Once the images are digitized, we provide the magic that enables consumers to jettison how they historically thought about pictures; especially those memories from decades and generations of favored photographs.

There is a flourishing opportunity to recast how the photo imaging industry thinks about pictures. At the forefront is, which is constantly using our entrepreneurial might to develop new ways to share and preserve those memories. For a menu of photo products, see

Like Ryanair, since 1990, our business has always had shock value, but in a remarkable way; orders are completed and returned faster than it takes to find your seat on an airplane. It is the magic behind what we do and how we dazzle our customers that has caused such raving reviews, from The New York Times Personal Tech columnist, David Pogue, to the scores of other news profiles. A key value proposition is also our free 24/7 live support help desk to instantly solve most photo imaging questions [give it a try].

The backstage secret: Always trust KODAK technology, it has been a boon to our business. We are even recognized by Web100 as the sixteenth best photography Web site. It is back to the future as tens of millions of analog photo snapshots are instantly being digitized to share and preserve generations of family memories.

There is an urgency to digitize photos, slides and negatives before they fade away. We are the pioneers of super-fast and affordable scanning (less than $50 to scan 1,000 photographic pictures in minutes) by commercializing all types of KODAK technology.

Organizing and sharing photographs has never been simpler or more necessary as thousands of new iPhone, Internet and retail photo lab applications are driving demand to revisit pictures. Photo scanning is reinventing and growing the entire photo imaging category and we are honored to play a key role. Because of our international stature, the company regularly travels the world in our quest to educate and invent new growth opportunities. During the next few months, we will traveling to Italy, Greece, Egypt, Germany, New Zealand and Australia. The company has been a longtime and active member of the Photo Marketing Association for nearly twenty-years.

By solving the biggest problem in photography, bulk photo scanning is fast, effortless and affordable. Send your photos, or order online the prepaid, fill-the-box service that holds about 2,000 photos from which includes same day service and completely free shipping for just $124.95 (buy two boxes and the third is free).

Scanning is also revitalizing the entire photo imaging category. Once pictures are digitized, consumers are ordering reprints, giant collage enlargements, custom photo greeting cards, photo albums and dozens of other products online at and at its retail photo center, which exclusively promotes KODAK photo kiosks, printed on the new KODAK APEX eco-friendly dry lab system. There are also thousands of independent KODAK photo kiosks located throughout the country and abroad.

Los Angeles Magazine’s “Best of LA” August issue featured as “the country’s leading source of quick scans” (p. 113). Nearly 15-million airline passengers will also be reading about in the August issue of Delta Sky Magazine, which selected for it’s “Lifestyles Editors’ Pick” profile (p 39). Learn more from our hundreds of blog postings at Tales from the World of Photo Scanning and on Twitter. International is a division of 30 Minute Photos Etc., founded in 1990 by Mitch Goldstone and Carl Berman.

Pictures are everything, we make yours last a lifetime and more. Thank you for trusting us to help preserve and share your memories.

Mitch Goldstone
President & CEO



‘CBS News Sunday Morning’ “Data Rot” David Pogue Profile – update

UPDATE: Thanks, David [Pogue] for your Tweet [] after your “CBS News Sunday Morning” segment. [Article].  Great job and we’re loaded with inquiries. You really identified an important and urgent issue for having people solve their “data rot.” 
Readers, please visit our main site and updated blog at Tales from the World of Photo Scanning
Click here to read David Pogue’s Personal Tech New York Times column [“Your Photos,  Off the Shelf at Last”]
To instantly save 10% – up to $25 – off all online ordered services, on the checkout page enter this promo code: Twitter.
Any questions, reach us 24/7 on our free live support help desk.
[graphic: CBS]
Dear friends,

You may have known that over the past seven months, “CBS News Sunday Morning” was producing a segment profiling how to preserve your photo and other analog memories. The Cover Story by reporter David Pogue aired this morning, but, last evening we unfortunately were advised that due to editing the show, much of the interview and presentation on how we do our magic ended up on the CBS News cutting room floor.
The challenge is, in anticipation, we significantly expanded our infrastructure, staffing and built a fresher, more advanced website to handle this nationwide exposure.

YOUR HELP IS NEEDED: Because we are still linked on the CBS News site as the source, please share this update with your relatives and friends so they too can enjoy and our newly enhanced photo imaging and archival services. As you may have seen on the program, there is an urgency to digitize your old photos and make new memories from all our other new services, including our Kodak photo kiosk products.

TELL A FRIEND: Your personal support is so appreciated by everyone at Our entire Internet operation is open today and ready to take orders.

Thank you!
Mitch Goldstone – president & CEO,

[We added back the buy 2-get-3rd prepaid photo scanning box, a $124.95 savings, and use this promo code (“Twitter”) at checkout to instantly save 10% (up to $25) on your next online placed photo scanning project].

The CBS News Sunday Morning” TV cover story
by reporter, author and NY Times tech columnist, David Pogue discussed “data rot–the tendency of new technologies to abandon recording and computer formats faster every year, leaving more and more audio, video and computer files behind.”

“Data Rot Sooner or later, it affects every audio recording, every video recording and computer file. Contributor David Pogue looks at what happens when technological progress leaves your most precious memories and recordings behind. Remember when you replaced that old film camera with that brand new videotape camera to record the treasured moments of your life? Well, where are they now? Does that camera still work? How about that old VCR? Have you graduated to DVDs yet? It’s funny how technology can promise us the world and then take it all away with the next generation of contraptions. Sunday Morning contributor and New York Times technology reporter David Pogue will explain how we can preserve our precious memories in our Sunday Morning Cover Story.”

more info on profiled organizations:
Computer History Museum
Library of Congress
New York Public Library





*DID YOU KNOW: The famed trumpeter Wynton Marsalis later recorded another version of the theme, also on a piccolo trumpet, which is currently in use for the introduction to CBS News Sunday Morning.

Follow us on Twitter:
To order and for more info visit:
Click here to reach our free 24/7 Live Support help desk
[source: CBS] 

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More info on, click here

From the CBS website:


UPDATE: “Get in the Holiday Spirit, Buy Cars” Grassroots Campaign

Dear readers,

Since yesterday’s announcement by president and CEO to quickly help the automotive industry and the millions of employees associated with the American auto business, we have been receiving a great deal of encouraging feedback and traction on the campaign. To help archive the collected input, we will be posting regular updates on our company’s Tales from the World of Photo Scanning blog.

We just heard from Marc J. Rauch, executive VP and co-publisher of The Auto Channel, the largest independent automotive information resource. Expanding on our campaign to buy cars, Mr. Rauch just published this very smart idea, which, if implemented with lightening-fast speed can work. Yesterday, The Wall Street Journal reported [“Car Makers Take Case to the Web,” Dec 5, by Emily Steel] that the auto industry executives are using modern, Internet technology to reach consumers by blogging, using social networking sites and using innovative tools that will help capture and regain their advantage. This is a good example of consumers getting involved too.

Excerpt from The Auto Channel:

Everybody’s looking for the answer to Detroit’s problems; Congress, the President-elect, the three American car companies, and all the hack pseudo-economists on the television networks. Even my partner (Bob Gordon) and I have taken a stab at it.

Unfortunately, up to this point the best we could come up with is that the gasoline & oil companies could fund the entire loan with less than just a few months of the profits that they made this year from us sucker consumers.

But Friday afternoon it all changed when we received a press release from Mitch Goldstone, president
& CEO of Mitch, an entrepreneur of note, devised a grass-roots campaign concept that he calls “Get in the Holiday Spirit:
Buy Cars.” And from what I discerned from the press release, Mitch doesn’t mean just any old cars, he’s specifically referring to American-brand cars that are made right here in the good ol’ U.S. of A.

To make a long story short, Mitch’s idea is that we should all get together, think positive thoughts about GM, Ford and Chrysler, and the economic crisis will be over by the New Year. It’s brilliant! It’s damn near perfect, however it’s missing one key component: music. Don’t get me wrong, positive thinking is an incredible force. Norman Vincent Peale built his career on it, and look where he is now… No, no, I mean look at the success he achieved and all the successes he inspired. It’s unbelievable. But as strong as positive thinking is, it’s small potatoes compared to a good song or two.

I remember my father telling me about how he worked his way through college selling Fuller Brushes, and that in order to motivate the salesmen, every morning they would have a sales meeting and sing rousing inspirational songs. Think about it, is there anything more American, or more emblematic of an
American-dream story than Fuller Brush. Even the great comedian Red Skelton played a Fuller Brush salesman in a movie, and look where he is today… No, I mean he’s a revered icon of American society and entertainment (for those of you too young to know who Red is, you can look him up in or

And then look at what a few good songs did for the starving people of Africa. Was there anything bigger and better than USA for Africa’s “We Are The World.” Then what about LIVE AID and FARM AID? And who can forget “Cantaré, Cantarás,” the Latin American aid project. I get shivers up and down my maracas whenever I think of it those songs.

So here’s the plan: Let’s get Bono and Sting and Prince and Cher (I think she’s still around), and all of the other entertainers who are known by just one name (of course this leaves Michael Jackson out, but all things considered, that might be good), do a video/audio recording session, sell the tapes and records (or whatever music comes on these days), and then contribute the money to the
U.S. carmakers. SLAM DUNK!

We know a couple of really good video studios in the Detroit area that could use the work, and remember; Detroit is synonymous with music (MOTOWN, dude). The idea fits like a glove, a soft, sensuous Corinthian leather glove (Hey is Ricardo Montanan still around? He could do a narrative
reading as one of the tracks. If he’s not available maybe Billy Crystal could do an impression.)
All we need now are the songs. So if anyone out there knows of someone with a catchy little ditty that celebrates the American
car industry please have them contact The Auto Channel immediately. Time, is of the essence.

Send all song ideas to

P.S. I just want to remind everyone that I could not have developed this concept if it wasn’t for my muse Mitch Goldstone of If CAR AID is the success I believe it can be, I want him on stage with me when we receive a Grammy award.


Sphere: Related Content Stand Out Profile –


Stand Out: Power of Reinvention Keeps This Biz Owner Afloat

November 28, 2008
SMALL-BUSINESS OWNERS, what are you doing to stand out from the crowd? Each week, we focus on an entrepreneur who has lessons to share that we think will resonate with other small-business owners.

Mitch Goldstone, co-founder of, answers our questions:

What are you doing to stand out from the crowd?

We started out as a traditional retail photo center almost two decades ago. Then came the advent of digital photography and the Internet and traditional photography as we knew it was dead. While most photo labs shut down, we did what we could to survive. We embraced new technology and reinvented ourselves. We now scan and digitize up to one million analog photographs a day for consumers around the globe.

Name: Mitch Goldstone
Mitch GoldstoneBusiness:, a digital photo-scanning service.
Industry: Photography
Location: Irvine, Calif.
Year founded: 1990
Number of employees: 11
Web site:

What’s the best part about owning your own business?

We make people cry — literally. When customers see their snapshots redone in a digital format, they get emotional. It’s rewarding to know that the work we do allows people to revisit memories that were previously shoved away in shoeboxes.

What’s the biggest challenge of owning your own business?

Keeping up with lightning-fast technological shifts remains a challenge. We read everything, including articles on topics way beyond our scope of expertise. We also attend nearly 20 tradeshows and conferences each year just to keep on top of things.

What’s the biggest hurdle you’ve overcome?

After the traditional photo industry died, having to completely reinvent the business for life after film was singularly our biggest hurdle. It was either reinvent ourselves or shut down. We chose the former.

What’s the biggest mistake you’ve made?

Several years ago, we strayed away from our prime vendor, Kodak. I had redirected our focus and broadened our selection of vendors. That was a big mistake. It led us into a realm of using inferior technology, which slowed our processes and diminished our product’s quality. Today, we only use Kodak products. Their technology is largely the reason for our success.

What’s the best business advice you can offer?

Read everything. Attend trade shows and conferences in many diverse fields.


More Info on the Owners of

Due to the recent exponential expansion of new visits to caused by being on the first page of The New York Times’ business section (Aug 14), we wanted to familiarize you with the company’s longtime community, civic and pro-consumer advocacy. We have been very involved on the national level since our company was founded in 1990.

For details visit our “In The News” section.

While we are proud of our many grassroots and national programs to support important causes and pro-consumer activities, few came close to topping our campaign after “9/11” to bring 5,000 people to the Big Apple – see background

More recently, the owners of, a division of 30 Minute Photos Etc. launched what is among the nation’s largest antitrust price-fixing litigation’s – representing all merchants and retailers in our battle against Visa, MasterCard and its major member banks. Company owners, Mitch Goldstone and Carl Berman are lead plaintiffs in the Merchant Interchange litigation and post regular news and commentary updates on our blog called: – The Credit Card Interchange Report.Sphere: Related Content