“It’s national photo preservation month at the CES” (via Examiner.com)


Thanks to Dan Appleman and his “Gadgets Examiner” preCES column. Click
here.

Admission; yes, National Photo Preservation Month (NPPM) is a gimmick, and what marketing campaign isn’t? Do you know the millions of dollars invested in promoting tech products at CES? How much are Sony, HP and other giant conglomerates spending to attend CES? It’s nearly impossible to trump the primary noise at CES – the economy is in a free fall and hotels, like the Wynn Resorts ($159 a night) are having fire sales. Front row tickets to LOVE at the Mirage were still available two weeks ago (at 25% off) during what is the world’s largest consumer trade show, which is looking more and more like a no-show. Companies are cutting back and consumer interest is a million miles away from Las Vegas right now. With all this dire news, how can a smart, entrepreneurial company make news amidst all the media clutter? Launch the NPPM. Yes, it’s a marketing gimmick, but, as Dan agrees, is one that has an important mission. We want to help preserve generations of photo memories, quickly and affordably, and thus our NPPM was established. Click here to read more.

Excerpt from Dan’s column:

 

A high speed photo scanning service can help insure your memories. Did you know that January is National Photo Preservation Month? Most people don’t. You might wonder what act of Congress or executive order from the White House made January National Photo Preservation month. Only a cynic would imagine that National Photo Preservation Month is just a marketing gimmick created by ScanMyPhotos.com in conjunction with the CES to encourage people to digitize their old photographs to DVD using their high speed photo scanning technology.

Cynical or not, that is exactly what it is – a marketing gimmick.

However, just because something is a marketing gimmick doesn’t mean it’s a bad idea. It’s heartbreaking to read stories of people who have lost their family photos due to fire or accident. Photos are among the few things we own that are truly irreplaceable. And there’s really no practical or economical way to backup large numbers of printed photos or negatives. But it’s easy and cheap to backup a DVD.

ScanMyPhotos.com will scan photos for under a nickle a piece. For $125 you can fill a prepaid box with as many photos as it will hold. Photos are scanned, and digitally corrected, and returned on a DVD. In most cases they offer overnight turnaround. Once you have a DVD you can make multiple copies and store them in a safe deposit box or using an online archiving service.

National Photo Preservation Month may be a marketing gimmick, but let us leave cynicism aside – it’s a good idea and ScanMyPhotos.com provides an important and economical service that everyone with boxes of old photos should consider.

Dan Appleman bio (via Examiner.com): He is a Silicon Valley entrepreneur with more than 30 years of experience in hardware, software and gadgets of all kinds. Author of How Computer Programming Works and numerous other technical books and articles, he stubbornly insists that technology be judged by its real value, and not just by how new or cool it is.

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How to Participate in National Photo Preservation Month

Did you know there are more than 3.5 trillion analog photographic pictures – representing generations of families’ historical “Kodak moments” that have not been seen in years and are clamoring to be digitized?

Created by ScanMyPhotos.com to help call attention to and preserve all those shoeboxes of treasured photo snapshots, the National Photo Preservation Month [NPPM] begins on January 1, 2009. Its goal is to draw awareness to and showcase the obligation of protecting those special photo memories before they fade away.

The month of January was selected to coincide with the International Consumer Electronics Show in Las Vegas. This is the world’s largest consumer trade show, where new consumer products are introduced and often the seed for innovations that surround digital imaging.

“Using Kodak digital imaging technology, it is possible to affordably and quickly digitize all those snapshots,” explained Mitch Goldstone, founder of NPPM and president and CEO of ScanMyPhotos.com, an international ecommerce photo imaging service that was founded in 1990 by its parent company, 30 Minute Photos Etc, based in Irvine, California.

Goldstone said “the demand to digitize pictures is mandated by the span of time which leads many older photos to fade away or become misplaced. The month-long NPPM campaign will also help connect entire families with their past, as they revisit, share and create new ways to preserve and have fun with their snapshots.”

Why was the National Photo Preservation Month created?

The idea was sparked from National Geographic Traveler magazine’s Jan/Feb 2009 front cover headline, “Preserving Your Travel Photos” which featured a lengthy article by Scott S. Stuckey on how to make your travel photos truly timeless. Traveler’s senior photo editor, Daniel Westergren explained that “the short answer is to scan your old pictures.” This advice guided ScanMyPhotos.com to help promote making all your photo memories timeless through the establishment of NPPM to draw attention to preserving photos.

How to get involved with National Photo Preservation Month

1) Collect all your old photos. Get your entire family and circle of friends involved as a treasure hunt to track down those Polaroid snapshots, shoeboxes of pictures and photos stacked away in draws and on closet shelves.

2) Use your favorite social networking website, from MySpace, Twitter, FaceBook, Blogger and others to ask your relatives and friends to find those old school pictures, vacation shots, wedding and other special occasion photo memories.

3) Share your stories. Write to local newspapers and blog about your experience as you revisit those special photo memories. Once your photos are digitized, tag each one with descriptive messages and narratives. Write a story about who was in the picture and note something special about the person, scene or event so future generations can keep those memories alive.

4) Keep the momentum going. According to reports by ScanMyPhotos.com customers, the average household has about 5,000 photo snapshots. Once the pictures are pooled together, get it scanned. There are a variety of photo scanning services available, from independent photo imaging retail labs to high-volume, bulk scanning services like ScanMyPhotos.com

5) Share your story and ask the experts for help to preserve your photos. As part of NPPM, the ScanMyPhotos.com website is extending is free Live Support Help Desk to assist with instant answers to questions on how to preserve and digitize your photos. Profiles recounting how people are preserving their photos will be posted at “Tales from the World of Photo Scanning” [blog.ScanMyPhotos.com] and gathered to share with tech, consumer and lifestyle reporters.

More info and media inquiries, contact: Mitch Goldstone, ScanMyPhotos.com, Goldstone (at) ScanMyPhotos.com, 949-474-7654