PRINT YOUR PHOTOS Choose the photos you want to print, what size and quantity you want. Hit send and your order is sent to our Irvine, California headquarters for processing. All orders received by 2PM Pacific Time, Monday – Friday, will be printed the same day.Everyone loves to share their pictures. But not everyone is as careful with your prints as you are. You want to protect them for years to come. Don’t worry! Prints from ScanMyPhotos are coated with KODAK XTRALIFEtm lamination to be especially durable. Real KODAK pictures with XTRALIFEtm lamination are waterproof. Just wiped the water off — no damage to the quality of the picture. So fingerprints, smudges, liquids, and even mustard will wipe right off.
EDIT YOUR PHOTOS Our new store lets you crop, zoom, pan, grayscale, and antique your online photos. You can even remove red-eye with one button click. You can undo any edits and even revert to the original photo at any time.The new interface features a new WYSIWYG (what you see is what you get) photo cropping tool that’s part of the Print Order page. You can now crop your photos, in the aspect ratio of the print size just ordered, without leaving the Print Order page.
SHARE, TAG & BLOG YOUR PHOTOS You can share any album to a family member or friend with your customized message and even features an Address Book where you can define groups like My Friends, My Family, Baseball Mothers, etc… – you can share to everyone in any group with a single click.You can specify the caption, people, event, date, place, and even rate your online photos. We call this photo tagging. And you can search your albums and albums shared to you for matches to these tags. It will display the found photos in a custom view – you can even save this view to a new album. And share it! Album owners and their share recipients can add a running commentary to any photo in an album. We call them Yaks. And anytime a yak has been added to a photo, the owner and last yakker get notified by email. The recipient clicks a link in the email and gets sent directly to the yakked photo.
By, Audrey Gray
Ever heard of “National Photo Preservation Month“? Don’t worry if you missed it this January, it’s still a new concept, but proof of a rare form of retail audacity: make-it-up-as-you-go-along marketing.
National Photo Preservation Month was just the latest brainchild of Mitch Goldstone, president and CEO of a photo specialty store in Irvine, California, that has evolved, in recent years, to become the celebrated brand Scanmyphotos.com.
Goldstone wants Americans especially to send him their shoe boxes of old photographs so he can first convert the pix to digital files and then covert those files into high-margin photo books, posters, calendars, collages and Kodak Picture DVDs. And he’s come up with a remarkable variety of marketing ploys to get them to do just that, even in the tumultuous last six months.“The economy has no relevance to what’s going on with this business,” said Goldstone, a native New Yorker whose ballsy business attitude has earned him a reputation as a doer in industry organizations like the International Photo Marketing Association. “Sales are exponentially increasing day-to-day, week to week… we have tripled our staff in the last year. I just hired someone else yesterday, even in this economy.”
Goldstone’s niche success is based on a simple ideas: specialty retailers must change with the times, finding a new niche service for every age, and then use every modern means of communication out there to publicize the niche. When Goldstone and business partner Carl Berman opened their Orange County store, 30 Minute Photos Etc., back in 1990, their niche was to be a quick turn-around photo lab for the thousands of Californians who passed by daily on the freeways. It worked for a while, until the turn of the century hit and with it, the demise of film processing.
“Back then, business was exponentially plunging off the cliff,” remembers Goldstone. “It was the perfect storm where after 9-11, people stopped travelling, stopped spending money, stopped film-based picture taking. We were all set for digital, even setting up online ordering, but no one ordered!“It was time for a reinvention, something Goldstone says they later decided to make a habit. They set about to turn their store into a social gathering place, offering customers a creative space to learn about getting images off of memory cards. Partnering with Kodak, they set up comfortable digital work spaces, put up compelling examples of the latest picture products and created a website with a blog that offers a constant supply of ideas and photography tips. They turned their customers’ e-mail addresses into a direct marketing resource, regularly sending out newsletters that included special promotions and coupons.
“Mitch’s online presence is phenomenal,” said Megan Schneider, Worldwide partnership Marketing Manager for Kodak. “He really has a way with marketing in-store too. He’s put up big screens in his store where customers can view Picture Movie DVDs as they are made. Everyone is just swept away. He runs loops on new products too.”
Goldstone’s most successful reinvention, however, has nothing to do with brick and mortar. In 2006, he launched scanmyphotos.com, an online service which allows customers worldwide to safely ship their old photo prints to Irvine, where they are scanned and digitized for a flat rate (typically, $49.95 for 1,000 pictures), and then returned right away.
The service tapped into an enormous need (Goldstone says there are 3.5 trillion analog pictures out there, sometimes as many as 5,000 per household) and, after a couple of ramp up years, was featured in David Pogue’s popular New York Times technology column.
“We rethink, reinvent, restyle, and return to profitability,” said Goldstone, who isn’t resting on his success. A few months ago, he converted his printing technology to Kodak’s APEX system, a fast, chemical-free dry lab that allows him to produce 2200 prints an hour. “All eco-friendly,” he added.
His marketing campaign is progressing as well. In addition to creating and promoting National Photo Preservation Month, Goldstone has been experimenting with online social networking. “We’ve made an occasional offer where we do free scanning–you pay $19.95 for the shipping–but the only requirement is that you post a review on your Facebook page or blog,” he said. “I think that kind of thing makes customers feel like they’ve latched on to the new high-tech company.”
About Dealerscope: The publication gives retail readers the knowledge they need to make the right decisions in the fast-moving consumer technology market. It helps retail- ers to more profitably market and sell consumer technology. Most importantly, Dealerscope assists manufacturers and distributors in communicating best practices to retail.
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(January 13, 2009) Irvine, Calif. — “Pictures are everything, we make yours last a lifetime and more,” is what ScanMyPhotos.com has championed as a pioneer in super-fast and affordable photo scanning and digital imaging. “This slogan is the foundation for our 18-years of leadership in the photo imaging industry,” said Mitch Goldstone, president and CEO of ScanMyPhotos.com.
Photo printing and protecting generations of analog images, along with today’s digital pictures will be the central theme of Mr. Goldstone’s panel discussion at the 2009 Lyra Imaging Symposium
The 12th annual symposium’s varied presentations and panel discussions will examine the event’s official theme, “Collaboration, Customization, and Innovation in the ‘New’ Imaging Industry.
The “Photo Printing” panel discussion on January 28th at 2:25 PM – 3:05 PM will be moderated by Steve Hoffenberg, Lyra’s director of Consumer Imaging Research. The panel discussion includes Kevin Frisch, Chief Marketer, Snapfish, Alexis Gerard, President, Future Image Inc., Mitch Goldstone, President & CEO, ScanMyPhotos.com, and Geoff Soord, Group Development Manager, Software Imaging.
Topics for discussion include:
- Market developments
- Marketing of photo printing
- Experience with the new Kodak photo kiosks and Kodak Adaptive Picture Exchange (APEX), an innovative modular and scalable dry lab solution
Lyra Research, the digital imaging authority (www.lyra.com), is hosting the symposium to bring attendees two days of illuminating industry information and primary research results to help them examine how the imaging industry will change over the next five years. Attendees will receive comprehensive presentations by the imaging industry’s leading players to identify opportunities for market growth and expansion.
Background: Mitch Goldstone, a well-known leader in the photo imaging industry, operates an international Ecommerce photo imaging company and retail photo center based in Irvine, Calif. ScanMyPhotos.com and its parent company, 30 Minute Photos Etc., collectively have digitally preserved tens of millions of pictures since 1990 and is regularly profiled for its innovations and entrepreneurial creativity to help picture-takers save and share generations of photo memories. ScanMyPhotos.com media coverage includes a profile in The New York Times by “Personal Tech” columnist, David Pogue. “Tales from the World of Photo Scanning” [
blog.ScanMyPhotos.com] is the company’s daily news, commentary and special discounts blog. Goldstone, a longtime member of PMA and IPI has addressed many photo industry conferences and the International Consumer Electronics Show.
- Where: 30 Minute Photos Etc. and ScanMyPhotos.com, 92 Corporate Park Plaza, Suite B, (Irvine corner of Jamboree & Barranca Parkway, next to El Pollo Loco)
- When: 7:00 am – 2:00 pm, Tuesday, January 20, 2009
- Reservation: RSVP by January 16th by calling 949-474-7654, email: info @ ScanMyPhotos.com